Master of Business (Retail and Wholesale) - MBus(Ret&Wh)

• General
• Course objectives
• Admission requirements
• Fees
• Duration
• Mode of offering
• Credit for work done elsewhere
• Professional recognition
• Course structure
  • Core subjects
  • Elective subject

General

Course code: 2094
Course director: Ms Val Clulow
The Master of Business (Retail and Wholesale) is designed to cater for experienced retail/wholesale managers, generally graduates from disciplines other than retail/marketing, who wish to undertake study in retail business subjects at this level. No other University in Australia currently offers such a program. This course builds on the department's retail/wholesale specialisation in graduate certificate and graduate diploma level studies.

Course objectives

The objectives of the course focus on key areas of study through which the students will be able to:

• monitor current business issues as a strategy for competitive advantage
• develop an integrated framework for the planning, implementation and control of a retail marketing communication process
• analyse issues in supply chain management and their impact on relationship marketing
• evaluate the impact of changes in workplace practices on the management of human resources
• analyse retail merchandise planning methods in the context of a corporate marketing plan, and identify the key controllable variables which affect performance
• conduct a major study in the retailing field in an area of special interest, in which concepts, principles and techniques from previous subjects can be applied.

Admission requirements

Applicants need to have completed, with an average grade of credit or above, an honours degree in a relevant discipline, or the Graduate Diploma in Retail and Wholesale, or equivalent qualification from a recognised tertiary institution.

Fees

This is a fee-paying course. Candidates should consult the Department of Marketing as to the 1999 course fee. Course fees are set and reviewed annually and are therefore subject to change.

Duration

Generally students will undertake the degree part-time over four semesters.

Mode of offering

All subjects are delivered by distance education from the Caulfield campus.

Credit for work done elsewhere

Candidates may be eligible for up to four credit exemptions where they have completed subjects considered to be equivalent to particular subjects in the Master of Business (Retail and Wholesale). Where candidates have completed subjects similar in content, but not equivalent to, particular subjects in the course, the course director may request another suitable subject to be substituted.

Professional recognition

Recognised by the Australian Retailers' Association.

Course structure

The course consists of seven core subjects and one elective.

Core subjects

• MKF5290 Competitive analysis: strategy and issues
• MKF5110 Retail promotion and advertising
• MKF5120 Retail and wholesale logistics
• MKF5130 Technology in retail and wholesale planning
• MKF5140 Merchandise planning and control
• MKF5150 Major project (two subjects)

Elective subject

Elective to be chosen from any masters level subject offered by the Faculty of Business and Economics and approved by the course director.

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