MKF5120

Retail and wholesale logistics

Mr G Peter Dapiran

6 points · 12 hours (or equivalent) per week · First semester · Distance education · Caulfield · Prerequisites: MKX9160, MKF9810

Objectives At the completion of the subject the students will be able to articulate the strategic and operational role of logistics in the retail/ wholesale marketing mix, appraise the issues facing the management of the logistics function in a retail/wholesale business and examine current methodologies applied to the management of retail and wholesale logistics challenges.

Synopsis This subject provides a conceptual framework for the analysis of the strategic role of retail and wholesale logistics in the achievement of retail business objectives.

Assessment Case studies (3000 words): 20% · Major project (4000 words): 30% · Examination (2 hours): 50%

Prescribed texts

To be advised

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