1999 Business and Economics Handbook - Graduate Diploma in Marketing

Graduate Diploma in Marketing - GradDipMktg

General
Course objectives
Admission requirements
Fees
Duration
Mode of offering
Credit for work done previously
Course structure
- Core subjects
- Elective subjects
Progression to further studies

General

Course code: 1000
Course director: Mr David Watson
The aim of this course is to provide candidates, from a range of business and non-business backgrounds, with an in depth understanding of marketing and marketing management. The course involves an examination of the marketing function and recognition of the various marketing decision tools available so as to develop marketing, management, analytical and decision-making skills.
The course is designed principally for graduates who have undertaken tertiary-level study in a discipline other than marketing.

Course objectives

On completion of the course students should:

have a theoretical and applied understanding of marketing and its application in business and non-business environments;
have an understanding of marketing management theory and associated analytical techniques and decision-making skills;
be able to understand and interpret major financial and management reports;
be able to identify marketing management problems and apply marketing concepts, theories and techniques to the management of those problems.

Admission requirements

Applicants require a pass degree or an equivalent qualification from a recognised tertiary institution plus at least three years relevant employment experience, or an executive certificate from this faculty with an average grade of credit or above.

Fees

This is a fee-paying course. Candidates should consult the Department of Marketing as to the 1999 course fee. Course fees are set and reviewed annually and are therefore subject to change.

Duration

The Graduate Diploma in Marketing is normally completed in two semesters of full-time study or four semesters of part-time study.

Mode of offering

Classes are offered on-campus in a range of study modes at the Caulfield campus. The course is also offered by Open Learning Australia.

Credit for work done previously

Candidates may be eligible for a maximum of four credit exemptions for subjects considered to be equivalent to particular subjects in the course of study. Please refer to the course director for further details.

Course structure

The course consists of seven core subjects and one elective subject.

Core subjects

MKX9160 Marketing theory and practice
MKF9110 Theory and process of buyer behaviour
MKF9120 Marketing research and forecasting
AFF9800 Marketing financial control
MKX9261 Marketing communication strategies
MKF9361 Marketing decision systems
MKX5251 Case studies in strategy

Elective subjects

One of the following electives:

MKF5271 Product management and planning
MKF5391 Sales management
MKF9810 Management of retail enterprises
MKF5630 Services marketing
MKF4331 Advanced marketing research analysis
MKF5260 International marketing
MKF5381 Business marketing
MKX9660 Relationship marketing and service quality management
MKF9830 International retailing

or with the approval of the course director any other graduate-level subject offered by Monash University.
An additional course requirement is that candidates who have not successfully completed a tertiary level statistics subject, must enrol in and successfully complete, the 'Statistics for marketers' bridging course offered by the Department of Marketing or equivalent. This additional subject is normally attempted at the end of first semester, prior to the commencement of second semester. Furthermore all candidates may be required to sit for a preliminary statistics test to determine their current level of statistical knowledge.

Progression to further studies

Students who successfully complete the Graduate Diploma in Marketing with an average grade of credit or above may apply for admission to the Master of Business (Marketing).