Executive Certificate in Marketing

• General
• Course objectives
• Admission requirements
• Credit for work done previously
• Mode of offering
• Duration
• Course structure
  • Caulfield campus
  • Gippsland campus
• Progression to further studies

General

Course code: 1423
Caulfield campus - Course director: Mr David Watson
Gippsland campus - Course director: Dr Yunus Ali
The Executive Certificate in Marketing provides an avenue for prospective non-degree holding mature students, with significant experience, to obtain or upgrade marketing knowledge and skills at the graduate level. This course provides an integrated, graduate level introductory course in marketing and is offered on-campus, by distance education and by Open Learning Australia by the Department of Marketing.

Course objectives

On completion, successful candidates should:

• have an understanding of the theoretical principles upon which the practice of marketing is based and be able to apply these principles in analysing a range of marketing, strategic marketing and management problems;
• be familiar with the applied and analytical tools used by marketers and apply these to the formulation of alternative marketing actions through critical analysis;
• develop an understanding of specialist areas of marketing, appropriate to the student's needs, and how marketing decisions will impact on those areas as well as being able to identify marketing decisions most appropriate for a particular situation;
• demonstrate an understanding of current marketing issues and the ongoing evolution of marketing in the business environment.

Admission requirements

As previously stated.

Credit for work done previously

As previously stated.

Mode of offering

This course is offered by distance education at the Gippsland campus, on-campus at the Caulfield campus, and by Open Learning Australia.

Duration

One semester of full-time study or two semesters of part-time study at the Caulfield campus. Two semesters of part-time study at the Gippsland campus or by open learning.

Course structure

Caulfield campus

The course consists of two core subjects and two elective subjects:

• MKX9160 Marketing theory and practice
• MKF9110 Theory and process of buyer behaviour

Plus two elective subjects from:

• MKF9120 Marketing research and forecasting
• AFF9800 Marketing financial control
• MKF9361 Marketing decision systems
• MKX9261 Marketing communication strategies
• MKX5251 Case studies in strategy

Or one (1) subject from the above list and one (1) from the elective list below:

• MKF5271 Product management and planning
• MKF5391 Sales management
• MKF9810 Management of retail enterprises
• MKF5630 Services marketing
• MKF4331 Advanced marketing research analysis
• MKF5260 International marketing
• MKF5381 Business marketing
• MKX9660 Relationship marketing and service quality management
• MKF9830 International retailing
• MKF9820 Issues in retail technology

Or another subject from any of Monash University's graduate courses with the approval of the course director.

Gippsland campus

The course consists of the following four core subjects:

• MKG9401 Marketing theory and practice
• MKG9402 Buyer behaviour
• MKG9420 Marketing research and forecasting
• MKG9444 Marketing in a foreign environment

Note that MKG9401 and MKG9402 are prerequisites for MKG9420 and MKG9444.

Progression to further studies

As previously stated.

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