MKG9444

Marketing in a foreign environment

Mr Mike Willis

6 credit points · Distance education · Gippsland · Workload: approximately 12 hours per week · First and second semester · Prerequisite: MKG9401

Objectives On completion of the subject students should be able to understand the global marketing environment, assess alternative entry strategies, and develop appropriate marketing plan to suit the dynamic international marketplace.

Synopsis The subject covers environmental factors affecting marketing activities in foreign markets, the field of international marketing, research for marketing in foreign environment, entry strategies, marketing mix for foreign markets; planning, implementation and controlling marketing strategies in foreign markets.

Assessment First assignments (2000 words each): 20% · Second assignments (3000 words each): 30% · Examination (3 hours): 50% · Students must obtain a satisfactory result in all areas of assessment.

Recommended texts

Terpstra V and Sarathy P International marketing 7th edn, Dryden, 1997

Back to the 1999 Business and Economics Handbook