Graduate Certificate of Strategic Communications Management - 2019

The Graduate Certificate of Strategic Communications Management provides students with professional skills, specialist knowledge and key capabilities relevant to career pathways in a wide range of strategic communication related fields. This industry focused degree develops core competencies in critical areas of advocacy, reputation management and crisis communications, audience research and data analytics which can be applied to the corporate, non-government and government sectors. Taught by a combination of leading academics and practitioners in the field, students can also choose to develop deep knowledge in key elective fields including digital media and entrepreneurship, sports communication management and persuasive communication practice.

These course outcomes are aligned with the Australian Qualifications Framework level 8 and Monash Graduate AttributesAustralian Qualifications Framework level 8 and Monash Graduate Attributes (http://monash.edu/pubs/handbooks/alignmentofoutcomes.html).

Upon successful completion of this course it is expected that students will be able to:

1. identify and explain the possibilities, challenges and impact of strategic communication;
2. critically analyse a range of texts and cultural products pertaining to strategic communication;
3. apply research methodologies to real world problems of communication management, recognising an ethical framework for solutions;
4. communicate research findings in a range of formats to professional and non-professional audiences
5. recognise and develop skills to undertake work in a world of constant technological, environmental, political and population change.

Students complete four core units which provide knowledge, skills, attitudes and values required of skilled practitioners working in a range of fields addressing strategic communication.

The course progression mapcourse progression map (http://www.monash.edu.au/pubs/2019handbooks/maps/map-a4010.pdf) provides guidance on unit enrolment for each semester of study.

Units are 6 points unless otherwise stated.

You must complete the following units: (12 points):

• APG5365 Foundations in global strategic communication

AND

• APG5471 Leadership in intercultural environments

OR

• APG5470 Managing multicultural teams

Two units from the following (12 points):

• APG5366 Communication, advocacy and persuasion
• APG5367 Audience knowledge, digital publics and data analytics
• APG5373 Engaging audiences
• APG5374 Data analytics in communications
• APG5380 Public relations in a global context
• APG5381 Crisis communications and issues management

Students who successfully complete the Graduate Certificate of Strategic Communications Management will be eligible for admission at entry point 2 into the Master of Strategic Communications Management.