The Graduate Certificate of Strategic Communications Management provides students with professional skills, specialist knowledge and key capabilities relevant to career pathways in a wide range of strategic communication related fields. This industry focused degree develops core competencies in critical areas of advocacy, reputation management and crisis communications, audience research and data analytics which can be applied to the corporate, non-government and government sectors. Taught by a combination of leading academics and practitioners in the field, students can also choose to develop deep knowledge in key elective fields including digital media and entrepreneurship, sports communication management and persuasive communication practice.
Postgraduate - Course
This course entry applies to students commencing this course in 2019 and should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Arts.
Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.
Admission and fees
Course progression map
0.5 years FT, 1 year PT
You have a maximum of 3 years to complete this course.
Mode and location
Graduate Certificate of Strategic Communications Management
These course outcomes are aligned with the Australian Qualifications Framework level 8 and Monash Graduate AttributesAustralian Qualifications Framework level 8 and Monash Graduate Attributes (http://monash.edu/pubs/handbooks/alignmentofoutcomes.html).
Upon successful completion of this course it is expected that students will be able to:
- identify and explain the possibilities, challenges and impact of strategic communication;
- critically analyse a range of texts and cultural products pertaining to strategic communication;
- apply research methodologies to real world problems of communication management, recognising an ethical framework for solutions;
- communicate research findings in a range of formats to professional and non-professional audiences
- recognise and develop skills to undertake work in a world of constant technological, environmental, political and population change.
Students complete four core units which provide knowledge, skills, attitudes and values required of skilled practitioners working in a range of fields addressing strategic communication.
The course progression mapcourse progression map (http://www.monash.edu.au/pubs/2019handbooks/maps/map-a4010.pdf) provides guidance on unit enrolment for each semester of study.
Units are 6 points unless otherwise stated.
You must complete the following units: (12 points):
- Foundations in global strategic communication
- Leadership in intercultural environments
- Managing multicultural teams
Two units from the following (12 points):
- Communication, advocacy and persuasion
- Audience knowledge, digital publics and data analytics
- APG5373 Engaging audiences
- APG5374 Data analytics in communications
- APG5380 Public relations in a global context
- APG5381 Crisis communications and issues management
Progression to further studies
Students who successfully complete the Graduate Certificate of Strategic Communications Management will be eligible for admission at entry point 2 into the Master of Strategic Communications Management.