APG5365 - Principles of global communications - 2019

6 points, SCA Band 1, 0.125 EFTSL

Postgraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.



Organisational Unit

School of Media, Film and Journalism

Chief examiner(s)

Dr Mugdha Rai


Dr Mugdha Rai

Unit guides



  • Second semester 2019 (On-campus block of classes)


This unit will develop foundation knowledge and skills in the field of global communications at graduate level. It engages with a range of contemporary professional communications practice and introduces principles and theories appropriate to understanding and analysing them. Particular focus is given to understanding the critical roles played by communications fields and industries across diverse sectors including politics, government, business and everyday society. These roles are further explored in the context of the complexities posed by a world of digitalisation and globalisation.


Upon successful completion of the unit, students will be able to:

  1. Identify and analyse core concepts and theories underpinning contemporary communications approaches.
  2. Understand and critically analyse the relationship between theory and practice in the field of communications and appreciate how they can productively inform each other;
  3. Discuss and critically analyse the role of communications in contemporary global societies and its relationship with a range of different sectors from local to global levels;
  4. Read and critically analyse scholarly publications in communications.


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

See also Unit timetable information

This unit applies to the following area(s) of study

Master of Strategic Communications Management