Bachelor of Business (Marketing) - BBus(Mktg)

• General
• Course objectives
• Mode of offering
• Credit for work done elsewhere
• Course structure
  • Year one
    • First semester
    • Second semester
  • Year two
    • First semester
    • Second semester
  • Year three
    • First semester
    • Second semester

General

Course code: 0314

Course coordinator: Mr Tim Lyons

In this course marketing studies are combined with a general business education to ensure that the graduate has a broad perspective of business. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed, developed in their decision-making skills and approach to business problems and situations. The course is designed to equip students for future business roles including the areas of general marketing, sales, product and advertising management, retailing and marketing research.

Course objectives

On completion of the course students should:

• have a basic level of knowledge of general business, concentrating on marketing's role within an organisation;
• have an understanding of the external environment within which business operates being mindful of Australia's international context;
• have developed technological and communication skills which effectively articulate marketing issues within the business environment;
• be able to take a structured approach to marketing problem solving and decision making, utilising skills in conducting further research and analysis;
• be able to show an understanding of how to implement marketing principles and concepts in the practical business environment, especially the development of effective marketing plans and strategies.

Mode of offering

Day and evening classes are offered only at the Caulfield campus.

Credit for work done elsewhere

In addition to part one, section five of the degree regulations, the following credit transfers have been standardised for the Bachelor of Business (Marketing):

• members of the Institute of Chartered Secretaries and Administrators may be granted credit for three subjects;
• holders of a recognised Certificate of Business Studies are eligible for credit for up to a maximum of four subjects in the course, to be determined by the course coordinator;
• holders of completed Associate Diploma in Business (Marketing) are eligible for up to eight subjects to be determined by the course coordinator;
• students who are members of an approved professional accounting body may be admitted to year two of the course. A list of approved professional bodies is available from the faculty's administration offices.

Course structure

Year one

First semester

• ETX1640 Business mathematics and statistics
• MGX1300 Introduction to management
• MKX1120 Marketing theory and practice
• TBX1010 Commercial law

Second semester

• AFX1110 Accounting and financial decision making
• ECX1710 Macroeconomics
• MGX1230 Business communication
• MKF1131 Statistics for marketing

Year two

First semester

• AFX2051 Financial modelling
• AFX1300 Money and capital markets
• MKX2111 Buyer behaviour
• MKF3471 Sales management and negotiation

Second semester

• AFX2631 Financial management
• MKF2121 Marketing research methods
• MKF2131 Marketing support systems
• MKF3461 Marketing communication

Year three

First semester

• MKF3121 Marketing planning and implementation
• MKX3141 Issues in competitive advantage
• MKF3481 Logistics and channel management
• Elective

Second semester

• MKF3131 Strategic marketing
• MGX3401 Strategic management
• Elective
• Elective