VCO3403 - Advertising design 2 - 2019

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Art, Design and Architecture

Organisational Unit

Department of Design

Chief examiner(s)

Mr Ned Culic


Mr Simon Kitching

Unit guides



  • First semester 2019 (On-campus)


VCO2402 or CDS1002 and OHS1000 or permission from Coordinator




Building upon the skills and knowledge acquired in VCO2402 or CDS1002, students undertake hypothetical briefs interspersed with actual briefs from advertising representatives. These projects involve press, print, signage and television applications. In addition to facilitating the development of individual skills and advertising abilities, the projects also assist students' to develop as a vital and contributing member of a creative team. Collaborative projects, tours and seminars provide students with the opportunity to engage productively with the advertising industry.


Upon successful completion of this subject students should:

  1. Demonstrate competence in conceptualising, visualising, copy writing and art direction in the context of advertising;
  2. Understand and implement research analysis, problem solving, creative teamwork and brief compliance understand the roles and responsibilities of advertising in society as well as the operations and creative structures of advertising agencies;
  3. Possess reasoned opinions concerning the ethical calibre of a wide range of historical and contemporary examples of advertising;
  4. Be able to defend - on moral, economic and ecological grounds - the kind of advertising which they are attempting.


100% in-semester assessment

Workload requirements

12 hours per week including 3 contact hours plus 9 hours of independent study.

See also Unit timetable information