MKW2500 - Retail marketing - 2019

This unit is designed to provide students with a theoretical and practical appreciation of marketing principles in the general retail business environment. The unit provides a framework for examining, analysing and applying various marketing tools in the formulation and implementation of retail marketing strategies. Topics covered include merchandising planning; merchandise pricing; selling and sales promotion; store location, layout and presentation.

The learning goals associated with this unit are to:

1. develop an understanding of the retail industry and identify the different retail formats in Malaysia and internationally
2. demonstrate a working knowledge of the application of marketing principles in the retail sector
3. identify and analyse retail trends and their implications
4. equip students with the skills necessary to analyse retail marketing practices
5. develop the ability to design and implement retail marketing strategies.

Within semester assessment: 50% + Examination: 50%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information