MKM5260 - International marketing - 2019

This unit aims to assist students in acquiring a deeper understanding of market opportunities and techniques to identify, develop, implement, monitor and manage international marketing strategies in a volatile market environment. Students will be exposed to contemporary international marketing literature, cases and internet based national/regional and global market information to build their analytical skills for international marketing operations.

The learning goals associated with this unit are to:

1. analyse the economic, political-legal, socio-cultural and other environmental factors to understand foreign markets for international marketing operation
2. identify, evaluate and select attractive international markets for international marketing operations
3. apply marketing and management concepts, tools and models in formulating and implementing international marketing plans
4. critically assess and select strategic approaches for international marketing operation of a company
5. develop and recommend implementation of international marketing programs for the company.

Within semester assessment: 60% + Examination: 40%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information