6 points, SCA Band 3, 0.125 EFTSL
Postgraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
- First semester 2019 (Evening)
- Second semester 2019 (On-campus)
Students must be enrolled in one of the following courses: 2276, 4431, B6010, B6005, B6007 or seek Chief Examiner approval.
This unit aims to assist students in acquiring a deeper understanding of market opportunities and techniques to identify, develop, implement, monitor and manage international marketing strategies in a volatile market environment. Students will be exposed to contemporary international marketing literature, cases and internet based national/regional and global market information to build their analytical skills for international marketing operations.
The learning goals associated with this unit are to:
- analyse the economic, political-legal, socio-cultural and other environmental factors to understand foreign markets for international marketing operation
- identify, evaluate and select attractive international markets for international marketing operations
- apply marketing and management concepts, tools and models in formulating and implementing international marketing plans
- critically assess and select strategic approaches for international marketing operation of a company
- develop and recommend implementation of international marketing programs for the company.
Within semester assessment: 60% + Examination: 40%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information