MKB2705 - Research methods and analysis - 2019

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Business and Economics

Organisational Unit

Department of Marketing

Chief examiner(s)

Dr Stephen Saunders


Dr Stephen Saunders

Unit guides



  • Second semester 2019 (On-campus)


MKB1700 or MGB1010 or equivalent.


MKF2121, MKS2420, MKW2420, MKC2500.


Research and research reporting helps businesses to make informed decisions about business strategy. Students taking this unit will gain a working knowledge of research methods and data analysis, which includes problem identification, hypothesis formulation and statistical testing. Students will also be provided with practical training in survey design and research report writing. The ability to analyse and synthesise research data is highly valued by industry.


The learning goals associated with this unit are to:

  1. explain the research process
  2. identify a business research problem
  3. plan a research proposal
  4. design a survey
  5. analyse and interpret data
  6. prepare a research report.


Within semester assessment: 60% + Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information