ETW3483 - Enterprise analytics - 2019

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

Department of Econometrics and Business Statistics

Chief examiner(s)

Dr Ewilly Liew Jie Ying

Coordinator(s)

Dr Ewilly Liew Jie Ying

Unit guides

Offered

Malaysia

  • First semester 2019 (On-campus)

Prerequisites

Successful completion of 12 credit points of any second year level unit in any discipline.

Synopsis

This unit aims to develop within students, the fundamental business information knowledge and its application towards creating, enabling and preserving business value. Specifically, it aims to develop an understanding of the primary enabler for better business analytics processes, which includes an in-depth awareness of information type, access, integration, and analysis within a business environment. Areas of study include ERP systems, business process mapping, business analytics linkages to four insights on customer relationship management (CRM), supply chain management (SCM), finance and accounting (FICO) as well as other operational and external business areas. This unit equips students with the use of SAP software for operational analytics and next-generation business intelligence.

Outcomes

Upon successful completion of the unit, students should be able to:

  1. Understand the origin, characteristics, technologies and integration of ERP systems
  2. Understand the business processes and acquire the skills to identify and map best practice processes
  3. Understand the implementation stages and evaluate the challenges and limitations in ERP implementation
  4. Understand the ERP modules (SCM and CRM) and acquire the skills to identify the cause-and-effect relationship necessary for business analytics
  5. Understand the four analytical insights (operational, supply chain, customer and external) and develop a business process improvement activity that creates value.

Assessment

Within semester assessment: 60% + Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information