6 points, SCA Band 2, 0.125 EFTSL
Postgraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Ms Kathy Petkoff
Assoc Professor Chan Eng Seng (Malaysia)
The goal of this unit is to impart an evidence-based methodology for building scalable startups that students can use for the rest of their careers, whether they are starting a new business or working in established organisations. For a new business, the goal is acquiring investor funding. In a corporate environment, the methodology will help the organisation start new businesses and allocate their internal resources (time, technology, and talent) more efficiently. The unit will be taught in a hands-on way that engages student teams by requiring them to develop hypotheses and then test those hypotheses outside the classroom. Throughout the semester, teams will modify their business models based on feedback from potential customers, and can then decide if there is a worthwhile business to be built. The unit does not include the execution of the business models.
On successful completion of this unit, students will be able to:
- design, search and improve a business model
- practice evidence-based entrepreneurship by formulating and testing hypotheses with potential customers
- use agile development methods to produce a minimum viable product containing only the critical features of their intended business
Continuous assessment: 100%
3 hours of lectures and 9 hours of private study per week.
See also Unit timetable information