6 points, SCA Band 1, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
- First semester 2019 (On-campus)
- Second semester 2019 (On-campus)
or , ,
Packaging Design is a unit specifically for those who wish to explore the application of communication design processes within the realm of 3-dimensional packaging design.
Packaging continues to be a prominent component of our visual landscape and this unit will require its students to critically assess its environmental impact, materiality and purpose through well-considered and appropriate design solutions. Different sector needs will be explored. For example, the specific and heavily legislated needs for medication packaging may be analysed alongside the needs of a simple grocery item.
Students will be required to rationalise the environmental impact of each of their project solutions, in terms of materiality, reusability and recyclability. They will also comprehend the value of packaging as both a necessity for some items (sterile medical products, for example), and a persuasive and portable brand vehicle for others (foodstuffs like tea and coffee, for example).
Consumer needs including usability and ergonomics will also be an important consideration for students in this unit. Both form and surface graphics will be explored in detail. In addition students will be required to comprehend and apply the legal and production requirements of their packaging design outcomes.
Upon successful completion of this unit students will be able to:
- Understand the place of packaging in a contemporary consumer culture;
- Create packaging solutions for products that are responsive to environmental issues and consumer needs;
- Create designs that reflect their understanding of packaging as a brand vehicle;
- Create designs that merge both form and surface graphics in one successful design outcome;
- Comprehend and apply the legal and production requirements of their packaging design solution(s);
- Critically assess the resolution of their packaging solutions, rationalising its environmental impact, materiality and purpose;
- Understand and apply the rules of occupational health and safety appropriate to the discipline practice.
100% in-semester assessment
12 hours per week including 3 contact hours plus 9 hours of independent study.
See also Unit timetable information