BEX3411 - Entrepreneurship - 2019

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Business and Economics

Chief examiner(s)

Professor Mark Crosby (City)
Professor David Gilbert (all other teaching periods)


Dr Bruce Johnstone (Trimester A)
Dr Wade Halvorson (Trimester B and C)
Professor Mark Crosby (Summer Semester B)
Ms Caroline Sanz (First and Second Semester)
Mr Jeremy Crow (First and Second Semester)

Unit guides



  • First semester 2019 (On-campus)

City (Melbourne)

  • Summer semester B 2019 (On-campus block of classes)
  • Trimester A 2019 (On-campus)
  • Trimester B 2019 (On-campus)


  • Second semester 2019 (On-campus)


Students must have completed at least 72 credit points in an undergraduate degree or double degree.




As the world of complex technology expands with innovation requiring global foundations, the need for dynamic entrepreneurs grows. The framework of this unit will provide students with the practical knowledge, skills and tools to utilise entrepreneurship to quickly and efficiently evaluate entrepreneurial ideas to provide solutions for a market opportunity. This unit will empower students to become the business leaders of the future utilising practical and logical approaches to bring together entrepreneurship and innovation within a global context.


The learning goals associated with this unit are to:

  1. explain the concepts of innovation and entrepreneurship
  2. demonstrate entrepreneurial creativity
  3. apply the concepts of intellectual property and venture funding to projects
  4. conduct basic market research and analyse the results
  5. create and evaluate a value proposition
  6. formulate, review and defend a business case
  7. devise a pitch and demonstrate pitching competency.


Within semester assessment: 100%

Workload requirements

Caulfield First Semester Workload Requirements -

This is a blended unit comprising of the following learning activities:

3 Online learning modules (1 hour per session - to be completed in Week 1)

4 Practical workshops (3 hours per session)

3 Full-day boot camps (6 hours per session - please note these are delivered on a Saturday)

Each session will build on previous week's work and on the activities expected of teams in between classes.

The unit places students in 'start-up' style teams, and teams are treated like small businesses. It is expected that teams work outside of these sessions to develop their ideas and work through activities prescribed in between sessions, totaling approximately 10-12 hours per week including sessions outlined above. Independent work requirements for teams may include associated readings, assessment, out of class activities and preparation for scheduled sessions.

City (Melbourne) Trimester A Workload Requirements -

Delivered in 11 active workshops this unit meets the full-semester workload requirements within an 11 week timetable. Students need to begin preparation prior to each workshop. Students who do not come prepared for each workshop will find it very difficult to keep up due to the rapid delivery timeline of the unit.

See also Unit timetable information