6 points, SCA Band 1, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Malaysia School of Arts and Social Sciences
- First semester 2019 (On-campus)
Twelve credit points of first-year Arts units.
In this unit, students will explore the practical side of developing a project for community improvement. Students will develop a project proposal, a funding application, and a public relations campaign for the selected social issue.
Upon successful completion of the unit, students should be able to:
- Understand community engagement, the rationale for this engagement, the tactics and strategies for community program development and evaluation;
- Identify and apply appropriate theoretical concepts to the development of an effective public relations campaign;
- Develop suitable and measurable objectives for public relations campaigns; critically evaluate techniques for campaign effectiveness;
- Creatively design and implement a public relations campaign for a not for profit or government organisation taking into account intercultural, pressure group lobbying and broader perspectives;
- Demonstrate effective group/team work by contributing to the planning, research, analysis, and reporting components of a group project, and supporting and encouraging other group members;
- Evaluate of the historical and cultural circumstances that shape the issues of pertinence in a given society and the methods by which change is advanced, including legal, electoral, and international mechanisms;
- Write a grant proposal for a community transformation project.
Within semester assessment: 100%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information