AMU2450 - Contemporary media theory - 2019

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.



Organisational Unit

Malaysia School of Arts and Social Sciences

Chief examiner(s)

Associate Professor Yeoh Seng Guan


Associate Professor Yeoh Seng Guan

Unit guides



  • Second semester 2019 (On-campus)


Twelve credit points of first-year Arts units.


ATS2450, ATS3450


The unit examines various competing theories that have been developed to analyse changing media technologies and societal change. Topics include idealist and materialist notions of culture, agency and structure, identity formation and power.


Upon successful completion of the unit, students will be able to:

  1. recognise, identify and describe the assumptions and arguments making up the theoretical approaches introduced in the unit;
  2. evaluate the strengths and weaknesses of different approaches to media and communication theory;
  3. analyse different media and media industries by applying different theoretical approaches.


Within semester assessment: 70%

Exam: 30%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

This unit applies to the following area(s) of study