6 points, SCA Band 1, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Faculty
Organisational Unit
Malaysia School of Arts and Social Sciences
Chief examiner(s)
Associate Professor Yeoh Seng Guan
Coordinator(s)
Associate Professor Yeoh Seng Guan
Unit guides
Prerequisites
Twelve credit points of first-year Arts units.
Prohibitions
ATS2450, ATS3450
Synopsis
The unit examines various competing theories that have been developed to analyse changing media technologies and societal change. Topics include idealist and materialist notions of culture, agency and structure, identity formation and power.
Outcomes
Upon successful completion of the unit, students will be able to:
- recognise, identify and describe the assumptions and arguments making up the theoretical approaches introduced in the unit;
- evaluate the strengths and weaknesses of different approaches to media and communication theory;
- analyse different media and media industries by applying different theoretical approaches.
Assessment
Within semester assessment: 70%
Exam: 30%
Workload requirements
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information