AMU1278 - Communication technologies and practices - 2019

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.



Organisational Unit

Malaysia School of Arts and Social Sciences

Chief examiner(s)

Mr Callum Gilmour (Semester 2)
Dr Tan Meng Yoe (October intake)


Mr Callum Gilmour (Semester 2)
Dr Tan Meng Yoe (October intake)

Unit guides



  • Second semester 2019 (On-campus)
  • October intake 2019 (On-campus)




This unit introduces the study of communications technologies by focusing on analyses of audiences, effects and technology. Students explore the social uses and practices associated with traditional and new communication technologies. Areas of study include telephony, screen, radio, print, photography and digital communication technology, with a particular focus on aspects of historical development, sociocultural adaptations, and contemporary technological convergence. Unit readings and assessment tasks expect students to discuss these matters in relation to different sociocultural contexts, drawing upon material and case studies from Australia, Southeast Asia, and other relevant areas.


Upon successful completion of the unit, students will be able to:

  1. describe and explain the development of communication technologies using theoretical frameworks and conceptual tools;

  2. identify and explain the social and political uses of communications technologies;

  3. recognise and discuss communication as an active production and negotiation of meanings, not just the transmission of information;

  4. identify and analyse relations between media texts and technologies, the identities and capacities of producers and audiences, and the

    aspirations of governments and other powerful social actors;

  5. use reading and note taking skills to develop critical perspectives on communication.


Within semester assessment: 70%

Exam: 30%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

This unit applies to the following area(s) of study