6 points, SCA Band 1, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Faculty
Organisational Unit
Malaysia School of Arts and Social Sciences
Chief examiner(s)
Coordinator(s)
Unit guides
Prohibitions
ATS1277
Synopsis
This unit introduces the study of media in terms of the relationships between industry, texts and audiences. Areas of study include news production, textual analysis, media ownership and diversity, film and sport.
Outcomes
Upon successful completion of the unit, students should be able to:
- identify and discuss the various economic, political and cultural forces which shape the practical work of media production;
- explain the historical development of media industries;
- recognise and use available frameworks for making sense of media texts;
- analyse and evaluate the contribution of these frameworks to the production of dominant, or common sense, understandings of the world;
- produce a digital artefact informed by the theories and concepts learnt in this unit.
Assessment
Within semester assessment: 100%
Workload requirements
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information