AMU1277 - Media studies - 2019

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.



Organisational Unit

Malaysia School of Arts and Social Sciences

Chief examiner(s)

Dr Emma Baulch


Dr Emma Baulch

Unit guides



  • First semester 2019 (On-campus)




This unit introduces the study of media in terms of the relationships between industry, texts and audiences. Areas of study include news production, textual analysis, media ownership and diversity, film and sport.


Upon successful completion of the unit, students should be able to:

  1. identify and discuss the various economic, political and cultural forces which shape the practical work of media production;
  2. explain the historical development of media industries;
  3. recognise and use available frameworks for making sense of media texts;
  4. analyse and evaluate the contribution of these frameworks to the production of dominant, or common sense, understandings of the world;
  5. produce a digital artefact informed by the theories and concepts learnt in this unit.


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

This unit applies to the following area(s) of study