MKP2600 - Tourism marketing - 2017

An in-depth analysis of the marketing techniques that can be applied to the tourism sector.

The learning goals associated with this unit are to:

1. recognise the importance of marketing to the tourism sector
2. identify the marketing methods employed by the tourism sector
3. distinguish between marketing a service and a physical good
4. analyse the marketing strategies, including segmentation, employed by the tourism sector.

Within semester assessment: 100%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Ms Maureen Griffiths

MKP1120

NIL

MKB2600, MKW2600