MKB2600 - Tourism marketing - 2017

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Business and Economics

Organisational Unit

Department of Marketing


Ms Maureen Griffiths

Unit guides



  • Second semester 2017 (Day)


Tourism marketing provides students with a broad understanding of how key marketing concepts and theories can be applied to the tourism sector.


The learning goals associated with this unit are to:

  1. explain the importance of marketing for the tourism sector
  2. identify the marketing methods employed by the tourism sector
  3. apply marketing concepts and theories to the tourism sector
  4. analyse different marketing strategies within the tourism sector.


Within semester assessment: 50% + Examination: 50%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)


MKB1200 or MKP1120


MKP2600, MKW2600