- 2017


Minor / Major

Commencement year

This area of study entry applies to students commencing this course in 2017 and should be read in conjunction with the relevant course entry in the Handbook.

Any units listed for this area of study relate only to the 'Requirements' outlined in the component of any bachelors double degrees.

Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Managing faculty

Faculty of Business and Economics

Contact details

Monash Business SchoolMonash Business School (http://business.monash.edu/contact-us)



Marketing is the process of creating, communicating,, delivering and exchanging offerings that have value for customers. The major in marketing will provide you with valuable insight and background into the principal activities of marketing for use in any part of an organisation. By focusing on a particular area of marketing you will equip yourself with the skills and knowledge that will allow you to find your niche within the broadest possible spectrum of roles.


Marketing is listed in the Bachelor of Business at Caulfield as a major or minor.


In addition to achieving the broad outcomes of their course, students successfully completing this major will be able to:

  • demonstrate knowledge and skills that contribute to marketing decisions and be capable of responding to marketing challenges.


Major requirements (48 points)

No more than 12 points at level 1 may be credited to a major and at least 18 points must be credited to the major at level 3.

Students complete:

  1. The following four units (24 points):
  2. Four units (24 points) from the following list, with at least two units (12 points) at level 3:
    • BTF3181 Marketing law
    • MKF2121 Marketing research methods
    • MKF2131 Marketing decision analysis
    • MKF2401 Marketing issues in packaging design
    • MKF2521 Brand management
    • MKF2540 Retail management principles
    • MKF3461 Marketing communication
    • MKF3471 Sales management and negotiation
    • MKF3621 Advertising management and campaigns
    • MKF3710 Specialised applications in marketing
    • MKF3881 Digital marketing
    • MKX3481 Marketing channels
    • MKX3521 Global study programs in marketing
    • MKX3631 Marketing internship

Minor requirements (24 points)

Students complete:

  • MKF1120 Marketing theory and practice
  • MKF2111 Buyer behaviour
  • MKF2801 Marketing insights
  • one level 1, 2 or 3 unit (6 points) with the prefix MKF or MKX offered at the Caulfield campus

Relevant courses


Single degrees

Successful completion of the major can be counted towards meeting the requirements for the following single degree:

  • B2000 Bachelor of Business

Students in this course can complete the minor using 24 points of their free electives.*

Students in other single bachelor's degrees may be eligible to complete the minor or major by using 24 or 48 points of their free electives.

* Students cannot complete both the minor and major in the same area of study.

Double degrees

Successful completion of the major can be counted towards meeting the requirements for the Bachelor of Business component in the following double degrees:

  • B2019 Bachelor of Business and Bachelor of Arts
  • B2013 Bachelor of Business and Bachelor of Business Specialist
  • B2017 Bachelor of Business and Bachelor of Information Technology
  • F2004 Bachelor of Design and Bachelor of Business
  • D3007 Bachelor of Education (Honours) and Bachelor of Business
  • F2007 Bachelor of Fine Art and Bachelor of Business