marketing-and-communication/index

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Students who commenced study in 2016 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

Undergraduate

Commencement year

This area of study entry applies to students commencing this course in 2016 and should be read in conjunction with the relevant course entry in the Handbook.

Any units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Managing faculty

Faculty of Business and Economics

Contact details

Visit http://www.buseco.monash.edu.au/student/contact/index.html

Websites

Faculty of Business and Economics

Location

Peninsula

An understanding of marketing and marketing communication is essential for businesses to respond to customers (and other stakeholders) in an increasingly dynamic business environment. Graduates with skills in marketing and communication are now in high demand by commercial and not-for-profit organisations. This major has a strong applied focus.

Availability

Marketing and communication is listed in the Bachelor of Business at Peninsula as a major or minor.

Outcomes

In addition to achieving the broad outcomes of their course, students successfully completing this major will be able to:

  • draw upon marketing theory, practical experience, and teamwork skills, to contribute to contemporary marketing challenges and decision making in profit and not-for-profit contexts.

Units

Major requirements (48 points)

No more than 12 points at level 1 may be credited to a major and at least 18 points must be credited to the major at level 3.

Students complete:

(a.) The following five units (30 points)

(b.) Three units (18 points) from the following list, with at least two units (12 points) at level 3:

Minor requirements (24 points)

No more than 12 points at level 1 may be credited towards the minor.

Students complete:

  • MKP1120 Marketing theory and practice
  • MKP2701 Consumer psychology
  • MKP2702 Stakeholder marketing communication
  • One additional unit (6 points) from the major.

Relevant courses

Bachelors

Single degrees

Successful completion of the major can be counted towards meeting the requirements for the following single degree:

  • B2000 Bachelor of Business

Students in this course can complete the minor using 24 points of their free electives.*

Students in other single bachelor's degrees may be eligible to complete the minor or major by using 24 or 48 points of their free electives.

* Students cannot complete both the minor and major in the same area of study.

Double degrees

Successful completion of the major can be counted towards meeting the requirements for the Bachelor of Business component in the following double degrees:

  • B2019 Bachelor of Business and Bachelor of Arts
  • B2013 Bachelor of Business and Bachelor of Business Specialist
  • B2017 Bachelor of Business and Bachelor of Information Technology
  • F2004 Bachelor of Design and Bachelor of Business
  • D3007 Bachelor of Education (Honours) and Bachelor of Business
  • F2007 Bachelor of Fine Art and Bachelor of Business