units

MKX3631

Faculty of Business and Economics

18 September 2017 31 December 2024

print version

This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

Monash University

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

Department of Marketing

Coordinator(s)

Ms Jane Carroll

Offered

Caulfield

  • First semester 2016 (Day)
  • Second semester 2016 (Day)

Synopsis

This unit aims to give students first-hand experience of working in an industry in which they would like to be employed on graduation. Internships are designed to provide students with an opportunity to integrate marketing theory with business practice. Separate internship programs are drawn up for each student

Outcomes

The learning goals associated with this unit are to:

  1. critically analyse a marketing activity
  2. evaluate the impact of a specific marketing theory within a business context
  3. evaluate the experience of working within an organisation
  4. communicate clearly and effectively with both business and academic stakeholders.

Assessment

Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

Mr Peter Wagstaff

Prerequisites

Approval to enrol in this unit will only be given after consultation with the unit leader. Students must have completed 24 credit points of marketing units.