Bachelor of Design and Bachelor of Business

Everything around you has been designed. Design thinking skills help organisations establish innovative goods and services and connect to consumers and business partners. Knowledge of the business world enhances the career opportunities of professional designers.

This double degree course will give you the skills to apply design principles in business contexts, or to assist with the business development aspects of design. You will specialise in communication design or industrial design and add a broad understanding of business, enhanced by expertise in a particular area, such as management, marketing or accounting.

The union of creativity and business acumen offers a potent combination. It enables graduates to creatively develop ideas while having the confidence to realise them through the commercial world.

Double degree courses include the features of the component degree courses, except that electives may be reduced.

Design

F2002 Bachelor of Design is a specialist course that develops through theme studies in history and theory, drawing foundation, and design studios specific to each of the specialisations. These will come together in the form of a graduand exhibition normally developed during the final two studio units in the third year of the course.

Part A. History and theory studies

History and theory units will equip you with the skills necessary to research design issues, and enable you to contextualise your own practice and communicate ideas and strategies. Through the prism of history, you will begin to situate the place of design in society by referencing pivotal art, design and architecture movements. Later units address issues of culture, society and specific design themes.

Part B. Drawing foundation

This will assist you to develop the practical and intellectual skills required by art, design and architecture students in the discipline of drawing.

Part C. Design studios

This is the component of the course through which you will develop key skills and concepts particular to your design discipline.

In the communication design studio units you will undertake a focussed exploration of a range of media and elements including typography, image, layout, two and three-dimensional design, interactivity, sound and motion as core components to their communication design solutions. Studio-based projects across both print and digital media platforms will develop skills in narrative structure, typography, image construction and manipulation, interactive communication processes, production methods and technologies, and the planning and management of design outcomes.

In the industrial design studio units you will undertake a focussed exploration of the range of issues, skills and techniques vital to the realisation of user-centred design. Through industrial design projects, you will learn about topics such as visualisation techniques, ergonomics, materials, production methods and technologies.

Business

B2000 Bachelor of Business is a comprehensive course, structured in three equal parts. In the double degree course you complete:

Part A. Business specified study

This will provide you with a broad foundation for your study of business and expose you to several business disciplines. It will contribute breadth to your knowledge of business and develop your understanding of multi-disciplinary decision making in organisations. It will also give you the opportunity to learn more about each discipline before finalising your choice of major.

Part B. Business listed major

This will provide you with a focused program of study that will develop your expertise in one discipline area. You will develop, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of your major area of study.

Students must complete 192 points, of which 96 points are from the Bachelor of Design (including all of the requirements in Part A, B and C for the single degree) and 96 points from the Bachelor of Business (including all of the requirements in Part A and B for the single degree).

The course progression mapcourse progression map (http://www.monash.edu.au/pubs/2016handbooks/maps/map-f2004.pdf) will assist you to plan to meet the course requirements, and guidance on unit enrolment for each semester of study.

Units are six credit points unless otherwise stated.

Students may be eligible to exit the double degree program and graduate with either a Bachelor of Design or a Bachelor of Business after three years, depending on the units studied.

Students who wish to graduate with a Bachelor of Design prior to the completion of the double degree must have completed at least 144 points of studies, including all of the requirements in Part A, B and C for the Bachelor of Design degree. Students who wish to graduate with a Bachelor of Business prior to the completion of the double degree must have completed at least 144 points of studies, including all of the requirements in Part A and B for the Bachelor of Business degree.