Faculty of Business and Economics

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This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

Monash University

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Business and Economics

Organisational Unit

Department of Marketing


Ms Maureen Griffiths



  • Second semester 2016 (Day)


An in-depth analysis of the marketing techniques that can be applied to the tourism sector.


The learning goals associated with this unit are to:

  1. recognise the importance of marketing to the tourism sector
  2. identify the marketing methods employed by the tourism sector
  3. distinguish between marketing a service and a physical good
  4. analyse the marketing strategies, including segmentation, employed by the tourism sector.


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)





MKB2600, MKW2600