Undergraduate - UnitIAR2501 - Retail design 1

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 2, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Level	Undergraduate
Faculty	Faculty of Art, Design and Architecture
Organisational Unit	Department of Architecture
Offered	Not offered in 2015
Coordinator(s)	Mr Sven Mehzoud

Synopsis

This unit provides an introduction to the various creative factors associated with the design of retail environments, displays, graphics and in-store multi-media. This unit addresses the contemporary emergence of intensely designed holistic retail experiences. It is designed to build upon the background and technical skills students have acquired in their respective design specialisations, but to enable them to expand application of this knowledge in creative teams, developing a coherent total retail environment. Site visits relevant to the projects are undertaken.

Outcomes

On successful completion of this subject students should be able to:

describe key environmental influences on customer in-store behaviour
utilize a variety of 2D, 3D and electronic media to address retail design requirements
co-operate with designers working in other creative disciplines to produce a coherent holistic retail design proposal
interpret a client brief across a range of design practices
develop and present detailed design proposals pertaining to a distinct arena of design practice
demonstrate knowledge of a range of approaches to retailing, and articulate correspondences between the respective retailing philosophies and their expression in design
observe and employ occupational health and safety principles and rules appropriate to studio practice.