marketing-and-communication/index

aos

18 September 2017 19 April 2024
Monash University

Undergraduate - Area of study

Students who commenced study in 2014 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

print version

This area of study entry applies to students commencing this course in 2014 and should be read in conjunction with the relevant course entry in the Handbook. Any units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing facultyFaculty of Business and Economics
Campus(es)Peninsula

Notes

  • Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Description

An understanding of marketing and marketing communication is considered essential to enable businesses to respond to customers (and other stakeholders) in an increasingly dynamic business environment. Graduates with skills in marketing and communication are now in high demand by commercial and not-for-profit organisations. This course has a strong applied focus and is designed to cultivate graduate skills.

Units

To complete the marketing and communication major in the Bachelor of Business, students must complete:

(a.) The following five units (30 points)

(b.) Three further units (18 points) from the following list:

Contact details

Visit http://www.buseco.monash.edu.au/student/contact/index.html

Relevant courses

Single degree

3806 Bachelor of Business

Double degree

3749 Bachelor of Business and Bachelor of Sport and Outdoor Recreation