Undergraduate - UnitMKP2600 - Tourism marketing

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

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Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Peninsula Second semester 2014 (Day)
Coordinator(s)	Ms Maureen Griffiths

Synopsis

An in-depth analysis of the marketing techniques that can be applied to the tourism sector.

Outcomes

The learning goals associated with this unit are to:

recognise the importance of marketing to the tourism sector
identify the marketing methods employed by the tourism sector
distinguish between marketing a service and a physical good
analyse the marketing strategies, including segmentation, employed by the tourism sector.