Undergraduate - UnitMGP3684 - Business strategy

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Management
Offered	Peninsula Second semester 2014 (Day)
Coordinator(s)	Mr Max Coulthard

Synopsis

Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

Outcomes

The learning goals associated with this unit are to:

identify and explain the core concepts of business strategy
explain and analyse the relationships between strategy formulation, strategy implementation and strategy evaluation
summarise the main differences between corporate, business and functional strategies
apply the strategy concepts and tools in analysing the factors affecting strategy implementation and evaluation
critically analyse the usefulness of e-business strategy, corporate social responsibility, and strategy in the public sector organisations.