Postgraduate - Area of study Marketing

Students who commenced study in 2013 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

print version

Managing faculty	Faculty of Business and Economics
Campus(es)	Caulfield

Notes

Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Description

Marketing is a fun, dynamic, complex activity (and discipline) that focuses on providing value to both organisations and consumers. Very simply, marketing is about matching what an organisation has (or can do) with someone who wants it. Marketing is about selling, it is about advertising, but it also so much more. The study and practice of the 'so much more' is what makes marketing so interesting!

In today's dynamic and global business environment, marketing permeates all areas of operations and forms an integral element of business growth and achievement. Highly qualified, innovative and international marketing practitioners, supported by well researched and pertinent marketing knowledge, are increasingly in demand.

Units

Postgraduate Diploma in Economics and Commerce

To complete the marketing major in the Postgraduate Diploma in Economics and Commerce, students must complete:

Five compulsory units (48 points):

MKX4050 Marketing theory
MKX4060 Marketing research practice
MKX4070 Qualitative research methods
MKX4080 Quantitative research methods in marketing
MKX4900 Independent research project (24 points)

Students must have their enrolment approved by the head, or nominees, of the Department of Marketing.

Master of Business

To complete the marketing major in the Master of Business, students must complete:

Six units (36 points) from the following list:

MKF5200 Assessing marketing performance
MKF5280 Marketing environmental sustainability
MKF9110 Theory and process of buyer behaviour
MKF9120 Marketing research
MKX5123 Marketing innovation and planning
MKX5260 International marketing
MKX5660 Relationship marketing
MKX9261 Integrated marketing communication
MKX9550 Marketing and the international consumer

Master of Marketing

To complete the marketing major in the Master of Marketing, students must complete the following six units:

MKF5200 Assessing marketing performance
MKF9110 Theory and process of buyer behaviour
MKF9120 Marketing research
MKX5251 Case studies in marketing strategy
MKX9160 Foundations of marketing
MKX9261 Integrated marketing communication

Other relevant courses

For the units required for any other course in this area of study, refer to the list of relevant courses below.

Contact details

Graduate Student Office

Telephone: +61 3 9903 1400

Fax: + 61 3 9903 1357

Email: buseco-postgrad@monash.edu

Relevant courses

1822 Executive Certificate in Business
1679 Graduate Certificate in Business
3848 Graduate Diploma in Business
3845 Postgraduate Diploma in Business and Commerce
0171 Postgraduate Diploma in Economics and Commerce
3844 Master of Business
2276 Master of Marketing