Postgraduate - UnitMKX5123 - Marketing innovation planning

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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Level	Postgraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Caulfield First semester 2013 (Evening) Caulfield Second semester 2013 (Evening)
Coordinator(s)	Mr Terry Grant

Synopsis

This unit is designed to give students the ability to develop entrepreneurial business plans for new products and new ventures. The emphasis is on understanding planning from the perspective of an entrepreneur. Topics covered include: the entrepreneurial process, opportunity screening, team building, the entrepreneurial mind, financing innovation and entrepreneurship, shaping an entrepreneurial strategy, developing and presenting the entrepreneurial business plan.

Outcomes

The learning goals associated with this unit are to:

identify and analyse the elements of innovation underlying new products and services
evaluate and explain the nature of competitive environments and their impact on innovative behaviours
recognise, evaluate and document profitable and durable opportunities
describe and evaluate the 'value' component of funding innovation
explain the processes involved in the continuing 'creation of value' in the growth stages of an innovative idea, and how to develop exit strategies.