Postgraduate - Course2276 - Master of Marketing

Students who commenced study in 2013 should refer to this course entry for direction on the requirements; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course.

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This course entry applies to students commencing this course in 2013 and should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Business and Economics

Managing faculty	Business and Economics
Abbreviated title	MMktg
CRICOS code	031027K
Total credit points required	72
Standard duration of study (years)	1.5 years FT, 3 years PT
Study mode and location	On-campus (Caulfield) Off-campus (Caulfield)
Admission, fee and application details	http://www.monash.edu/study/coursefinder/course/2276
Contact details	Graduate Student Office Telephone: +61 3 9903 1400 Fax: +61 3 9903 1357 Email: buseco-postgrad@monash.edu
Course coordinator	Dr Srinivas Sridharan

Notes

Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Description

This course is designed for experienced professionals in any business domain, who seek cutting-edge theoretical knowledge and problem-solving skills in marketing. The course features a comprehensive intellectually stimulating set of marketing concepts taught by world-class faculty, and will enable considerable advancement in any chosen career. It is appropriate for those in middle to senior marketing positions or for those aspiring to such positions.

Outcomes

These course outcomes are aligned with the Australian Qualifications Framework level 9, the Bologna Cycle 2 and Monash Graduate Attributes. For more information refer to http://opvclt.monash.edu.au/curriculum-by-design/aligning-course-outcomes-with-aqf-bologna.html.

Upon successful completion of this course it is expected that graduates will:

(a.) be critical and creative scholars who:

produce innovative solutions to problems
apply research skills to business challenges
communicate effectively and perceptively

(b.) be responsible and effective global citizens who:

engage in an internationalised world
exhibit cross-cultural competence
demonstrate ethical values

(c.) have a comprehensive understanding of their discipline and be able to provide discipline-based solutions relevant to the business, professional and public policy communities we serve

(d.) have advanced knowledge to master's level in marketing

Professional recognition

For further details visit http://www.buseco.monash.edu.au/professional-recognition/

Structure

The course has two main components:

six core units
six electives.

Areas of study

Marketing

Requirements

Students must complete:

(a.) a major of six units (36 points) from those listed under 'Areas of study'.

(b.) six graduate-level units (36 points) subject to the following conditions:

a maximum of two elective units (12 points) may be taken from other faculties.

Available units can be identified via the index of units by faculty at http://www.monash.edu.au/pubs/2013handbooks/units/index-byfaculty-bus.html or by browsing units at http://www.monash.edu.au/pubs/2013handbooks/units/search.

Additional degree requirements:

students must study a minimum of four 5000-level units.

It is recommended that students consult with the program director to ensure their elective units form a coherent study program.

Progression to further studies

This degree may serve as a pathway to a higher degree by research if a prescribed set of research-focused units are completed. Students considering a research degree are therefore advised to consult a course coordinator prior to considering a research pathway.

Alternative exit(s)

Students wishing to exit the Master of Marketing early may apply to graduate with one of the following, provided they have satisfied the requirements for that award:

1679 Graduate Certificate in Business after successful completion of 24 points of study
3848 Graduate Diploma in Business after successful completion of 48 points of study.

Award(s)

Master of Marketing