Monash University Handbook 2011 Postgraduate - Area of Study

This marketing major allows students without a marketing major in their first degree to build upon the core program with six marketing units that includes a foundation unit in marketing, and a range of units that cover the central concepts from marketing.

To complete the Marketing major in the Master of Business, students must complete:

Six units (36 points) from the following list:

• MKF5200 Assessing marketing performance
• MKF5280 Marketing environmental sustainability
• MKF9110 Theory and process of buyer behaviour
• MKF9120 Marketing research
• MKX5123 Marketing innovation and planning
• MKX5260 International marketing
• MKX5660 Relationship marketing
• MKX9261 Integrated marketing communication
• MKX9550 Marketing and the international consumer

Graduate Student Office

Telephone: +61 3 9903 1400

Fax: + 61 3 9903 1357

Email: buseco-postgrad@monash.edu.au

+ 3844 Master of Business