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Monash University Handbook 2011 Postgraduate - Area of Study

Managing facultyFaculty of Business and Economics


This marketing major allows students without a marketing major in their first degree to build upon the core program with six marketing units that includes a foundation unit in marketing, and a range of units that cover the central concepts from marketing.


To complete the Marketing major in the Master of Business, students must complete:

Six units (36 points) from the following list:

  • MKF5200 Assessing marketing performance
  • MKF5280 Marketing environmental sustainability
  • MKF9110 Theory and process of buyer behaviour
  • MKF9120 Marketing research
  • MKX5123 Marketing innovation and planning
  • MKX5260 International marketing
  • MKX5660 Relationship marketing
  • MKX9261 Integrated marketing communication
  • MKX9550 Marketing and the international consumer

Contact details

Graduate Student Office

Telephone: +61 3 9903 1400

Fax: + 61 3 9903 1357


Relevant Courses

+ 3844 Master of Business