units

MKX5260

Faculty of Business and Economics

18 September 2017 27 April 2024
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Monash University

Monash University Handbook 2011 Postgraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelPostgraduate
FacultyFaculty of Business and Economics
OfferedCaulfield First semester 2011 (DE-ONLINE)
Caulfield Second semester 2011 (Evening)
Sunway Second semester 2011 (Evening)
Coordinator(s)Mr Kimble Montagu

Synopsis

Non-domestic market opportunities and appropriate techniques to identify, develop, monitor and manage the international environment.

Objectives

The learning goals associated with this unit are to:

  1. analyse the role of economic development international trade and, environmental factors in global marketing
  2. identify, evaluate and select attractive global markets
  3. apply marketing concepts and models in analysing and formulating global marketing plans
  4. critically assess strategic approaches used in global marketing
  5. develop and evaluate cohesive marketing strategies for organisations involved in global marketing and formulate global marketing programs for a hypothetical or real product and organisation.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

David Stewart

Contact hours

3 hours per week

Prerequisites

MBA9006, MKX5461, MKX9160 or MKX9550.