Faculty of Business and Economics

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Monash University

Monash University Handbook 2011 Postgraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

FacultyFaculty of Business and Economics
OfferedCaulfield First semester 2011 (Evening)
Caulfield Second semester 2011 (On-campus block of classes)
Caulfield Second semester 2011 (Evening)
Coordinator(s)Mr Terry Grant


This unit is designed to give students the ability to develop entrepreneurial business plans for new products and new ventures. The emphasis is on understanding planning from the perspective of an entrepreneur. Topics covered include: the entrepreneurial process, opportunity screening, team building, the entrepreneurial mind, financing innovation and entrepreneurship, shaping an entrepreneurial strategy, developing and presenting the entrepreneurial business plan.


The learning goals associated with this unit are to:

  1. identify and analyse the elements of innovation underlying new products and services
  2. evaluate and explain the nature of competitive environments and their impact on innovative behaviours
  3. recognise, evaluate and document profitable and durable opportunities
  4. describe and evaluate the 'value' component of funding innovation
  5. explain the processes involved in the continuing 'creation of value' in the growth stages of an innovative idea, and how to develop exit strategies.


Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

David Stewart

Contact hours

3 hours per week


MBA9006, MKX5461, MKX9160 or MKX9550