Monash University Handbook 2010 Undergraduate - Course

The course is designed to provide graduates with high-level skills in the specialised fields of marketing and management. Graduates will be capable of pursuing careers in a wide range of marketing and management areas. The course blends a conceptual theoretical framework with practical applications and covers basic discipline material through to more specialised marketing and management requirements. Graduates will be well equipped to seek employment in both private and public-sector enterprises.

The Bachelor of Business (Management) and Bachelor of Business (Marketing) aims to produce graduates who will:

(a.) have a well developed understanding of multi disciplinary decision making in organisations

(b.) be critical and creative scholars who:

• produce innovative solutions to problems
• apply research skills to business challenges
• communicate effectively and perceptively

(c.) be responsible and effective global citizens who:

• engage in an internationalised world
• exhibit cross cultural competence
• demonstrate ethical values

(d.) have a comprehensive understanding of their discipline and who are able to provide discipline based solutions to business problems.

This degree is recognised by the following legal entities:

• Australian Institute of Management (AIM)
• Australian Marketing Institute.

Professional recognition may be dependent upon work experience requirements and the correct choice of units.

For further details visit http://www.buseco.monash.edu.au/asg/cds/publications/professional-recognition.html.

The course structure has three main components:

• a set of core units which provide an introduction to the key areas of business study
• majors in management and marketing (all units taken as part of these majors must be from the student's campus of enrolment)
• eight open electives which may be taken from any Faculty of Business and Economics programs and campuses, or from disciplines offered by another faculty. These open electives can, in some cases, form a third major.

The degree requires completion of 32 units (192 points) over a maximum of 10 years of study as follows:

(a.) 24 units (144 points) from the faculty in the Bachelor of Business at the Caulfield campus as follows:

i) six compulsory common core units (36 points):

• AFF1000 Principles of accounting and finance
• BTF1010 Commercial law
• ECF1100 Microeconomics
• ETX1100 Business statistics
• MGF1010 Introduction to management
• MKF1120 Marketing theory and practice

(ii.) a 10 unit (60 points) major in management

(iii.) a 10 unit (60 points) major in marketing:

• the requirements of the majors are listed below
• for each major, at least two units (12 points) must be completed at each of second and third-year levels

(iv.) additional units from the faculty in the Bachelor of Business at the Caulfield campus to reach the required minimum of 24 units (144 points)

(b.) eight open electives (48 points):

• may be taken from disciplines offered by another faculty
• may be taken from any Faculty of Business and Economics programs and campuses.*

* Note: Enrolment in units at another campus is subject to there being capacity after students from that campus have enrolled.

Additional degree requirements:

• a maximum of 13 first-year level units (78 points)
• a minimum of eight third-year level units (48 points), of which at least five units (30 points) must be from those offered by the faculty at the Caulfield campus
• in addition to specific unit prerequisites, second-year level units require the successful completion of three first-year level units and third-year level units require the successful completion of two second-year level units.

Units required for specified majors

Management

(a.) The following six units:

• MGF1010 Introduction to management
• MGF1100 Managerial communication
• MGF2111 Organisational behaviour
• MGF2351 International business
• MGF3401 Strategic management
• MGF3621 Organisational change

(b.) four units from the following list:

• MGF2341 Managing employee relations
• MGF2511 Managing quality, innovation and knowledge
• MGF2661 Human resource management
• MGF3361 Performance management
• MGF3381 Managing information systems
• MGF3681 International management
• MGX3771 Operations management
• MGX3991 Leadership principles and practices

Marketing

(a.) The following seven units:

• MKF1120 Marketing theory and practice
• MKF2111 Buyer behaviour
• MKF2121 Market research methods
• MKF2131 Marketing decision analysis
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing
• MKF3461 Marketing communication

(b.) three additional units from the level two and level three units offered by the Department of Marketing at the Caulfield campus. The unit BTF3181 Marketing law may also be chosen as part of the marketing major in this degree.

Bachelor of Business (Management)

Bachelor of Business (Marketing)