Monash University Handbook 2010 Undergraduate - Unit

Synopsis

The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and new marketing practices. The unit places the laws controlling unfair and anti-competitive practices within the wider economic context.

Objectives

The learning goals associated with this unit are to:

• identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
• identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
• identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
• critically evaluate a contemporary marketing law development and write a research paper on the topic.

Assessment

Within semester assessment: 30%
Examination (2 hours, open-book): 70%

Chief examiner(s)

Mark Bender

Contact hours

3 hours per week on-campus and/or intensive mode over summer (both 39 hours in total)

Prerequisites

BTF1010 or PMM1010

Prohibitions

BTC3300, BTW3281, MKC3300