Monash University Handbook 2010 Undergraduate - Unit

Synopsis

Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

Objectives

The learning goals associated with this unit are to:

• identify and explain the core concept of strategic management
• explain and analyse the relationships between strategy formulation, strategy implementation and strategy evaluation
• summarise the main differences between corporate, business and functional strategies
• apply the strategy concepts and tools in analysing the factors affecting strategy implementation and evaluation
• critically analyse the usefulness of e-business strategy, corporate social responsibility, and strategy in the public sector organisations.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Quamrul Alam

Contact hours

3 hours per week

Prerequisites

MGF1010

Prohibitions

MGC3110, MGW3401