MKX5260 - International marketing

Leader(s): Mr Kimble Montagu

Offered

Caulfield First semester 2009 (DE-ONLINE)
Caulfield Second semester 2009 (Evening)
Sunway First semester 2009 (Day)
Sunway Second semester 2009 (Day)

Synopsis

Non-domestic market opportunities and appropriate techniques to identify, develop, monitor and manage the international environment.

Objectives

The learning goals associated with this unit are to:

• analyse the role of economic development international trade and, environmental factors in global marketing
• identify, evaluate and select attractive global markets
• apply marketing concepts and models in analysing and formulating global marketing plans
• critically assess strategic approaches used in global marketing
• develop and evaluate cohesive marketing strategies for organisations involved in global marketing and formulate global marketing programs for a hypothetical or real product and organisation.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MKX9160, MKX9550 or MBA9006. Students enrolled in course 3802 have no prerequisites.