MKW3841 - E-business performance measurement

Offered

Sunway First semester 2009 (Day)

Synopsis

This is a capstone unit in assessing whether an e-business is achieving its goals. Linking online activities to business performance. Feedback mechanisms in an online performance measurement environment. Establishing benchmarks. Strategic marketing decisions. Performance measures for external and internal operations: transactions with customers and suppliers as well as efficiency gains within the organisation. Explicitly includes measurement principles, measurement error, and its impact on performance assessment. Cost-benefit assessments. Teaching is case method based.

Objectives

This is a capstone unit in assessing whether an e-business is achieving its goals. Linking online activities to business performance. Feedback mechanisms in an online performance measurement environment. Establishing benchmarks. Strategic marketing decisions. Performance measures for external and internal operations: transactions with customers and suppliers as well as efficiency gains within the organisation. Explicitly includes measurement principles, measurement error, and its impact on performance assessment. Cost-benefit assessments. Teaching is case method based.

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MKW2841

Prohibitions

BEW2620