MKW2841 - E-business models and analysis

Leader(s): Mr Ong Chin Eang

Offered

Sunway Second semester 2009 (Day)

Synopsis

Includes concepts of analysing an e-business for viability using logical value chain assessment. Examines an e-business' value creation capacity, value delivery likelihood, and value capturing ability. Analysis of e-businesses in Australasia and around the world. Dissection of application of e-business principles, and specifically e-business models through an examination of how e-businesses are designed and interact with business partners, channel members and suppliers. Also covered are customer profitability analysis, cost of sales, customer valuation, online behaviour and purchase propensity assessment and use. Lecture and partially case discussion based.

Objectives

Includes concepts of analysing an e-business for viability using logical value chain assessment. Examines an e-business' value creation capacity, value delivery likelihood, and value capturing ability. Analysis of e-businesses in Australasia and around the world. Dissection of application of e-business principles, and specifically e-business models through an examination of how e-businesses are designed and interact with business partners, channel members and suppliers. Also covered are customer profitability analysis, cost of sales, customer valuation, online behaviour and purchase propensity assessment and use. Lecture and partially case discussion based.

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Contact hours

3 hours per week

Prerequisites

Students must have passed the following four units: MGW1010, MKW1120, MKW1601, AFW1000

Prohibitions

BEW2621