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MKW1601 - Introduction to e-business

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Offered

Sunway First semester 2009 (Day)
Sunway Second semester 2009 (Day)
Sunway Summer semester A 2009 (Day)

Synopsis

Introduction to e-business and its enabling technologies including email, EDI, EFT, bar-coding, electronic catalogues, smart cards and CALS. Associated electronic processes and systems including on-line business, the Internet and World Wide Web (WWW). Other issues include international standards, ethics, privacy, accounting, legal and security issues; the impact on the workplace; corporate, national and global information infrastructures; aligning information technology to business strategy; electronic marketing worldwide; internationalisation, government policies, strategies and leadership.

Assessment

Within semester assessment: 50%
Examination (3 hours): 50%

Contact hours

3 hours class contact or equivalent per week

Prohibitions

BEW1601

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