MGW3121 - International business strategy

Leader(s): Mr Max Coulthard

Offered

Gippsland Second semester 2009 (Off-campus)
Sunway Second semester 2009 (Day)
Peninsula Second semester 2009 (Day)

Synopsis

This unit will concentrate on the nature and need for international strategy; the internationalisation process; the context of international strategy; regional strategy; the dynamics of international competition; role of culture in international strategy; corporate control of global corporations and strategic forms of multinational corporations (MNCs); international strategy in services; modes and patterns of international expansion and the management of international strategic cooperation; international strategy and learning; MNCs political strategies; international strategy process and success of international strategies; managing supply chain in the international arena.

Objectives

The learning goals associated with this unit are to:

• describe the concepts and use basic tools for competitive analysis and strategic planning in the international environment
• identify strategies for SMEs and multinational organisations to operate in a global setting
• analyse the opportunities and risks involved in international strategic management and evaluate the impact different modes of foreign operations have on the internationalising organisation
• describe the influence of various stakeholders on the internationalising firm
• identify how internal operations impact on the internationalisation process.

Assessment

Within semester assessment: 50%
Examination (3 hours): 50%

Contact hours

3 hours per week