ETW2111 - Business data modelling

Leader(s): Dr Mindi Nath (Berwick); Dr Mak Kok Sun (Malaysia); Mr Hugh O'Reilly (Peninsula); Mr Rakesh Bhurtun (South Africa)

Offered

Berwick Second semester 2009 (Day)
Sunway Second semester 2009 (Day)
Peninsula Second semester 2009 (Day)
South Africa Second semester 2009 (Day)

Synopsis

Sampling designs and inference; confidence limits and tests on means, proportion, differences. Cross tabulation, with chi square. Simple and multiple linear regression: regression with non-linear terms; regression with dummy variables. Introduction to analysis of variance. Uses Excel.

Objectives

The learning goals associated with this unit are to:

• choose and apply an appropriate sampling design
• understand and interpret confidence intervals and hypothesis tests for means, proportions and variances, and be able to identify significant differences
• understand and conduct regression analyses to interpret and communicate the business value of the results
• understand and conduct one way analysis of variance in business problems
• understand the concept and application of Chi-square test for independence between business variables

Assessment

Within semester assessment: 35%
Examination (2 hours): 65%

Prerequisites

ETW1102 or ETW1000

Prohibitions

ETW1010 and ETW1031