3926 - Bachelor of Sports Promotion and Events Management

This course entry should be read in conjunction with information provided in the Faculty information section of this Handbook by the managing faculty for this course

Abbreviated title	BSPEM
CRICOS Code	058763M
Managing faculty	Arts
Study location and mode	On-campus (Gippsland)
Total credit points required	144
Duration (years)	3 years FT Full-time study only. Students have a maximum of eight years to complete this course.
Contact details	http://www.arts.monash.edu.au/current/coursework/contact_us/

Description

Drawing on units from such disciplines as marketing, management, communications and public relations, the degree offers universal business skills with a distinct sporting focus. It combines this with a practical orientation stemming from a work placement unit in the actual sporting industry.

Objectives

The Bachelor of Sports Promotion and Events Management is designed to provide students with a theoretical and practical understanding of the business of managing and promoting sporting events.

Structure

Students complete:

core units
a 48-point major
a 24-point minor
additional elective studies.

Requirements

Students complete:

(a.) the following compulsory core units (48 points):

AUS1070 Sport and society in Australia
BEW3100 Work placement program (12 points) or BEW3200 Research project in sports events management (12 points).
MGW2150 Sports events management
MKW1120 Marketing theory and practice
MKW2420 Marketing research methods
MKX3200 Sport marketing and sponsorship
PRL1001 Foundations of public relations

(b.) a major in sports promotion or events management (48 points)

(c.) a minor in arts or business (not from chosen major (24 points)

(d.) a further 24 points of elective units at either first, second or third year level

Students must complete:

a minimum of 36 points at third-year level (includes those completed in the major(s)
no more than 10 units (60 points) at a first-year level.

Sports promotion (arts) major

AUS3015 A world of sport
JRN1903 Feature writing*
JRN2909 Media Law
PRL1002 Principles of public relations writing*
PRL2001 Strategic communications management*
PRL2002 Public relations research and techniques*
PRL3004 Sports promotion cases
PSS3716 Psychology of sport and adventure

* Must complete for arts minor.

Events management (business) major**

AFW1004 Financial management
MGW1010 Managing people and organisations
MGW2332 Managing services
MGW2700 Project management
MGW3401 Strategic management
MKW2402 Consumer Behaviour
MKW2460 Integrated marketing communication
MKW3440 Marketing strategy

** May select any four for business minor (pre-requisites apply).

Award(s) received on completion ^*

Bachelor of Sports Promotion and Events Management

* Where more than one award is listed, or in the case of double degrees, where more than one award is listed for one or both components of the double degree, the actual award/s conferred may depend on units/majors/streams/specialisations studied, the level of academic merit achieved (eg in the case of 'with honours' programs), or other factors relevant to the individual student's program of study.

13 October 2017 18 May 2024