3802 - Master of Marketing
This course entry should be read in conjunction with information provided in the Faculty information section of this Handbook by the managing faculty for this course
| Abbreviated title | MMktg |
|---|---|
| CRICOS Code | 048116C |
| Managing faculty | Business and Economics |
| Study location and mode | On-campus (Caulfield) |
| Total credit points required | 72 |
| Duration (years) | 1.5 years FT, 3 years PT |
| Contact details | Monash Graduate School of Business, telephone +61 3 9903 1400, fax +61 3 9903 2890, email gsb@buseco.monash.edu.au |
| Course coordinator | Dr David Stewart |
Description
This course is designed for early career marketers who have studied marketing at the undergraduate level and provides a comprehensive, intellectually demanding and up-to-date understanding of business and marketing concepts. The course is appropriate for marketers seeking new ways to develop, control and implement marketing activities in all types of environments. It is appropriate for those occupying senior marketing positions in consumer, business, government, community, service and non-profit organisations.
Objectives
The learning goals associated with this course are to:
- critically assess contemporary marketing thinking and concepts
- analyse in depth the influences on decision-making behaviour
- develop the ability to plan, implement and control marketing strategy in a variety of organisational settings
- formulate appropriate marketing strategies to achieve organisational objectives
- acquire specific theoretical knowledge and applied skills in preparation for career advancement.
Structure
The course structure has two main components:
- a set of core units in marketing:
- six open electives.
Requirements
(a.) Students must complete six core units (36 points) as follows:
- MKF5200 Assessing marketing performance
- MKF5403 Advanced business research methods
- MKF5463 Advanced buyer behaviour
- MKX5123 Marketing innovation and planning
- MKX5251 Case studies in strategy
- MKX5461 Contemporary issues in marketing
(b.) students must complete a further six graduate units (36 points) subject to the following conditions:
- a maximum of two elective units (12 points) may be taken from other faculties.
It is recommended that students consult with the course coordinator to ensure their elective units form a coherent study program.
Alternative exit(s)
Students wishing to exit the Master of Marketing early may apply to graduate with one of the following, provided they have satisfied the requirements for that award:
- Graduate Certificate in Business after successful completion of 24 points of study
- Postgraduate Diploma in Marketing after successful completion of 48 points of study.
Award(s) received on completion
Master of Marketing
13 October 2017 23 July 2024