MKX5123 - Marketing innovation planning

Leader(s): Mr Terry Grant

Offered

Caulfield Second semester 2009 (On-campus block of classes)
Caulfield Second semester 2009 (Evening)
Caulfield Summer semester B 2009 (Day)

Synopsis

This unit is designed to give students the ability to develop entrepreneurial business plans for new products and new ventures. The emphasis is on understanding planning from the perspective of an entrepreneur. Topics covered include: the entrepreneurial process, opportunity screening, team building, the entrepreneurial mind, financing innovation and entrepreneurship, shaping an entrepreneurial strategy, developing and presenting the entrepreneurial business plan.

Objectives

The learning goals associated with this unit are to:

• identify and analyse the elements of innovation underlying new products and services
• evaluate and explain the nature of competitive environments and their impact on innovative behaviours
• recognise, evaluate and document profitable and durable opportunities
• describe and evaluate the 'value' component of funding innovation
• explain the processes involved in the continuing 'creation of value' in the growth stages of an innovative idea, and how to develop exit strategies.

Assessment

Within semester assessment: 100%

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MKX9160 or students enrolled in course 3802 have no prerequisites.