Bachelor of Commerce (Marketing)

Course code: 3805 + Course abbreviation: BCom(Mktg) + Total credit points required: 144 + 3 years full-time, 6 years part-time

Study mode and course location

On-campus (Clayton)

Course description

This course provides professional education for those wishing to learn current marketing principles and practice, with a strong emphasis on developing analytical skills.

Course structure

Areas of study

Students must complete a major specialisation in marketing. All units taken as part of a major specialisation are limited to units taught by departments of the faculty on the Clayton campus.

Other studies may be drawn from any of the disciplines taught on the Clayton campus by the Faculty of Business and Economics. These other studies can, in some cases, form a second major specialisation in a commerce discipline or field of study.

For details of the units required for a major specialisation, refer to the Bachelor of Commerce course entry in the ‘Outline of undergraduate studies – Clayton’ section of this handbook.

Course requirements

The degree requirements are:

(a) completion of six compulsory common core units (36 points):

AFC1021/AFC1022 Accounting principles
BTC1110 Business law
ECC1000 Principles of microeconomics
ETC1000 Business and economic statistics
MGC1010 Managing people and organisations
MKC1200 Principles of marketing

(b) completion of two further compulsory units (12 points):

AFC1100/AFC2100 Introduction to finance
ECC1100 Principles of macroeconomics

First-year students normally may not take a second-year-level unit until at least four first-year units have been completed successfully.

(c) completion of a major specialisation of at least 10 units (60 points) in marketing with at least two units (12 points) at second-year level and three units (18 points) at third-year level.

(d) a total of 24 units (144 points) over a maximum of 10 years of study.

(e) a maximum of 10 first-year-level units (60 points).

(f) a minimum of six third-year-level units (36 points), of which at least four (24 points) must be from those offered by the faculty on the campus delivering this program.

(g) at least two non-compulsory units (12 points) must be taken outside the main field of study.

(h) an option to include a maximum of six units (36 points) from disciplines taught by other faculties or from an approved list of faculty units offered on campuses other than Clayton.

Professional recognition

This degree with relevant units is recognised by the following legal entities:

Australian Institute of Management
Australian Marketing Institute

It is important to note that professional recognition may be dependent upon the correct choice of units. For further details, refer to ‘Professional recognition’ earlier in this section of the handbook.

Contact details

Telephone +61 3 9905 2327, fax +61 3 9905 5499, email enquiries.clayton@buseco.monash.edu.au or visit www.buseco.monash.edu.au.

Course director

Dr Ross Booth

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